How to use artificial intelligence in marketing

T There has been a lot of discussion about AI recently in various contexts, but expert knowledge on the subject is still at a premium

Therefore, we invite you to read today’s edition of Rzeczpospolita. In which PAYBACK experts Artur Wyszyński and Rafał Latkowski talked about global trends of using artificial intelligence in marketing, its potential and the solutions we apply at PAYBACK.
They also shared comments on the role of humans in the development of AI and the challenges we will face in the near future.

The text is available in the print edition and via a link (for subscribers): 👉https://lnkd.in/dD6kPiQj