{"id":7682,"date":"2025-01-24T08:55:54","date_gmt":"2025-01-24T07:55:54","guid":{"rendered":"https:\/\/kariera.payback.pl\/wykorzystaniu-sztucznej-inteligencji-w-marketingu\/"},"modified":"2025-01-29T09:13:24","modified_gmt":"2025-01-29T08:13:24","slug":"wykorzystaniu-sztucznej-inteligencji-w-marketingu","status":"publish","type":"post","link":"https:\/\/kariera.payback.pl\/en\/news\/wykorzystaniu-sztucznej-inteligencji-w-marketingu\/","title":{"rendered":"How to use artificial intelligence in marketing"},"content":{"rendered":"

Therefore, we invite you to read today’s edition of Rzeczpospolita. In which PAYBACK experts Artur Wyszy\u0144ski and Rafa\u0142 Latkowski talked about global trends of using artificial intelligence in marketing, its potential and the solutions we apply at PAYBACK.
\nThey also shared comments on the role of humans in the development of AI and the challenges we will face in the near future.<\/p>\n

The text is available in the print edition and via a link (for subscribers): \ud83d\udc49https:\/\/lnkd.in\/dD6kPiQj<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Therefore, we invite you to read today’s edition of Rzeczpospolita. In which PAYBACK experts Artur Wyszy\u0144ski and Rafa\u0142 Latkowski talked about global trends of using artificial intelligence in marketing, its potential and the solutions we apply at PAYBACK. They also shared comments on the role of humans in the development of AI and the challenges […]<\/p>\n","protected":false},"author":5,"featured_media":7678,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[11],"tags":[594,574,614],"class_list":["post-7682","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-development-en","tag-innovation-en","tag-inspiration-en"],"acf":[],"yoast_head":"\nHow to use artificial intelligence in marketing - Career in PAYBACK<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kariera.payback.pl\/en\/news\/wykorzystaniu-sztucznej-inteligencji-w-marketingu\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to use artificial intelligence in marketing - Career in PAYBACK\" \/>\n<meta property=\"og:description\" content=\"Therefore, we invite you to read today’s edition of Rzeczpospolita. In which PAYBACK experts Artur Wyszy\u0144ski and Rafa\u0142 Latkowski talked about global trends of using artificial intelligence in marketing, its potential and the solutions we apply at PAYBACK. They also shared comments on the role of humans in the development of AI and the challenges […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kariera.payback.pl\/en\/news\/wykorzystaniu-sztucznej-inteligencji-w-marketingu\/\" \/>\n<meta property=\"og:site_name\" content=\"Payback\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/PAYBACKPolska\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-24T07:55:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-29T08:13:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/kariera.payback.pl\/wp-content\/uploads\/2025\/01\/Marketing-na-krawedzi-rewolucji.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1241\" \/>\n\t<meta property=\"og:image:height\" content=\"796\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"ilonajablonska\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/kariera.payback.pl\\\/en\\\/news\\\/wykorzystaniu-sztucznej-inteligencji-w-marketingu\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/kariera.payback.pl\\\/en\\\/news\\\/wykorzystaniu-sztucznej-inteligencji-w-marketingu\\\/\"},\"author\":{\"name\":\"ilonajablonska\",\"@id\":\"https:\\\/\\\/kariera.payback.pl\\\/en\\\/#\\\/schema\\\/person\\\/8f8bc0101d69a8660d844e98ab164e9f\"},\"headline\":\"How to use artificial intelligence in marketing\",\"datePublished\":\"2025-01-24T07:55:54+00:00\",\"dateModified\":\"2025-01-29T08:13:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/kariera.payback.pl\\\/en\\\/news\\\/wykorzystaniu-sztucznej-inteligencji-w-marketingu\\\/\"},\"wordCount\":90,\"publisher\":{\"@id\":\"https:\\\/\\\/kariera.payback.pl\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/kariera.payback.pl\\\/en\\\/news\\\/wykorzystaniu-sztucznej-inteligencji-w-marketingu\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/kariera.payback.pl\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/Marketing-na-krawedzi-rewolucji.png\",\"keywords\":[\"development\",\"innovation\",\"inspiration\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/kariera.payback.pl\\\/en\\\/news\\\/wykorzystaniu-sztucznej-inteligencji-w-marketingu\\\/\",\"url\":\"https:\\\/\\\/kariera.payback.pl\\\/en\\\/news\\\/wykorzystaniu-sztucznej-inteligencji-w-marketingu\\\/\",\"name\":\"How to use artificial intelligence in marketing - Career in PAYBACK\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/kariera.payback.pl\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/kariera.payback.pl\\\/en\\\/news\\\/wykorzystaniu-sztucznej-inteligencji-w-marketingu\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/kariera.payback.pl\\\/en\\\/news\\\/wykorzystaniu-sztucznej-inteligencji-w-marketingu\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/kariera.payback.pl\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/Marketing-na-krawedzi-rewolucji.png\",\"datePublished\":\"2025-01-24T07:55:54+00:00\",\"dateModified\":\"2025-01-29T08:13:24+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/kariera.payback.pl\\\/en\\\/news\\\/wykorzystaniu-sztucznej-inteligencji-w-marketingu\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/kariera.payback.pl\\\/en\\\/news\\\/wykorzystaniu-sztucznej-inteligencji-w-marketingu\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/kariera.payback.pl\\\/en\\\/news\\\/wykorzystaniu-sztucznej-inteligencji-w-marketingu\\\/#primaryimage\",\"url\":\"https:\\\/\\\/kariera.payback.pl\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/Marketing-na-krawedzi-rewolucji.png\",\"contentUrl\":\"https:\\\/\\\/kariera.payback.pl\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/Marketing-na-krawedzi-rewolucji.png\",\"width\":1241,\"height\":796},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/kariera.payback.pl\\\/en\\\/news\\\/wykorzystaniu-sztucznej-inteligencji-w-marketingu\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"PAYBACK\",\"item\":\"https:\\\/\\\/kariera.payback.pl\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"News\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/kariera.payback.pl\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/kariera.payback.pl\\\/en\\\/\",\"name\":\"Payback\",\"description\":\"Payback strona kariery\",\"publisher\":{\"@id\":\"https:\\\/\\\/kariera.payback.pl\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/kariera.payback.pl\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/kariera.payback.pl\\\/en\\\/#organization\",\"name\":\"PAYBACK\",\"url\":\"https:\\\/\\\/kariera.payback.pl\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/kariera.payback.pl\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/kariera.payback.pl\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/logo.svg\",\"contentUrl\":\"https:\\\/\\\/kariera.payback.pl\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/logo.svg\",\"width\":1,\"height\":1,\"caption\":\"PAYBACK\"},\"image\":{\"@id\":\"https:\\\/\\\/kariera.payback.pl\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/PAYBACKPolska\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/payback-poland\\\/\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/PAYBACK_tu_sie_nagradza\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/kariera.payback.pl\\\/en\\\/#\\\/schema\\\/person\\\/8f8bc0101d69a8660d844e98ab164e9f\",\"name\":\"ilonajablonska\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/523db030a76f9dca3920d4d57fe9d6113cf048f332535514c4d1a0b4136df6d1?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/523db030a76f9dca3920d4d57fe9d6113cf048f332535514c4d1a0b4136df6d1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/523db030a76f9dca3920d4d57fe9d6113cf048f332535514c4d1a0b4136df6d1?s=96&d=mm&r=g\",\"caption\":\"ilonajablonska\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to use artificial intelligence in marketing - Career in PAYBACK","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/kariera.payback.pl\/en\/news\/wykorzystaniu-sztucznej-inteligencji-w-marketingu\/","og_locale":"en_US","og_type":"article","og_title":"How to use artificial intelligence in marketing - Career in PAYBACK","og_description":"Therefore, we invite you to read today’s edition of Rzeczpospolita. In which PAYBACK experts Artur Wyszy\u0144ski and Rafa\u0142 Latkowski talked about global trends of using artificial intelligence in marketing, its potential and the solutions we apply at PAYBACK. They also shared comments on the role of humans in the development of AI and the challenges […]","og_url":"https:\/\/kariera.payback.pl\/en\/news\/wykorzystaniu-sztucznej-inteligencji-w-marketingu\/","og_site_name":"Payback","article_publisher":"https:\/\/www.facebook.com\/PAYBACKPolska\/","article_published_time":"2025-01-24T07:55:54+00:00","article_modified_time":"2025-01-29T08:13:24+00:00","og_image":[{"width":1241,"height":796,"url":"https:\/\/kariera.payback.pl\/wp-content\/uploads\/2025\/01\/Marketing-na-krawedzi-rewolucji.png","type":"image\/png"}],"author":"ilonajablonska","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/kariera.payback.pl\/en\/news\/wykorzystaniu-sztucznej-inteligencji-w-marketingu\/#article","isPartOf":{"@id":"https:\/\/kariera.payback.pl\/en\/news\/wykorzystaniu-sztucznej-inteligencji-w-marketingu\/"},"author":{"name":"ilonajablonska","@id":"https:\/\/kariera.payback.pl\/en\/#\/schema\/person\/8f8bc0101d69a8660d844e98ab164e9f"},"headline":"How to use artificial intelligence in marketing","datePublished":"2025-01-24T07:55:54+00:00","dateModified":"2025-01-29T08:13:24+00:00","mainEntityOfPage":{"@id":"https:\/\/kariera.payback.pl\/en\/news\/wykorzystaniu-sztucznej-inteligencji-w-marketingu\/"},"wordCount":90,"publisher":{"@id":"https:\/\/kariera.payback.pl\/en\/#organization"},"image":{"@id":"https:\/\/kariera.payback.pl\/en\/news\/wykorzystaniu-sztucznej-inteligencji-w-marketingu\/#primaryimage"},"thumbnailUrl":"https:\/\/kariera.payback.pl\/wp-content\/uploads\/2025\/01\/Marketing-na-krawedzi-rewolucji.png","keywords":["development","innovation","inspiration"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/kariera.payback.pl\/en\/news\/wykorzystaniu-sztucznej-inteligencji-w-marketingu\/","url":"https:\/\/kariera.payback.pl\/en\/news\/wykorzystaniu-sztucznej-inteligencji-w-marketingu\/","name":"How to use artificial intelligence in marketing - Career in PAYBACK","isPartOf":{"@id":"https:\/\/kariera.payback.pl\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/kariera.payback.pl\/en\/news\/wykorzystaniu-sztucznej-inteligencji-w-marketingu\/#primaryimage"},"image":{"@id":"https:\/\/kariera.payback.pl\/en\/news\/wykorzystaniu-sztucznej-inteligencji-w-marketingu\/#primaryimage"},"thumbnailUrl":"https:\/\/kariera.payback.pl\/wp-content\/uploads\/2025\/01\/Marketing-na-krawedzi-rewolucji.png","datePublished":"2025-01-24T07:55:54+00:00","dateModified":"2025-01-29T08:13:24+00:00","breadcrumb":{"@id":"https:\/\/kariera.payback.pl\/en\/news\/wykorzystaniu-sztucznej-inteligencji-w-marketingu\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/kariera.payback.pl\/en\/news\/wykorzystaniu-sztucznej-inteligencji-w-marketingu\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/kariera.payback.pl\/en\/news\/wykorzystaniu-sztucznej-inteligencji-w-marketingu\/#primaryimage","url":"https:\/\/kariera.payback.pl\/wp-content\/uploads\/2025\/01\/Marketing-na-krawedzi-rewolucji.png","contentUrl":"https:\/\/kariera.payback.pl\/wp-content\/uploads\/2025\/01\/Marketing-na-krawedzi-rewolucji.png","width":1241,"height":796},{"@type":"BreadcrumbList","@id":"https:\/\/kariera.payback.pl\/en\/news\/wykorzystaniu-sztucznej-inteligencji-w-marketingu\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"PAYBACK","item":"https:\/\/kariera.payback.pl\/en\/"},{"@type":"ListItem","position":2,"name":"News"}]},{"@type":"WebSite","@id":"https:\/\/kariera.payback.pl\/en\/#website","url":"https:\/\/kariera.payback.pl\/en\/","name":"Payback","description":"Payback strona kariery","publisher":{"@id":"https:\/\/kariera.payback.pl\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/kariera.payback.pl\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/kariera.payback.pl\/en\/#organization","name":"PAYBACK","url":"https:\/\/kariera.payback.pl\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/kariera.payback.pl\/en\/#\/schema\/logo\/image\/","url":"https:\/\/kariera.payback.pl\/wp-content\/uploads\/2022\/02\/logo.svg","contentUrl":"https:\/\/kariera.payback.pl\/wp-content\/uploads\/2022\/02\/logo.svg","width":1,"height":1,"caption":"PAYBACK"},"image":{"@id":"https:\/\/kariera.payback.pl\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/PAYBACKPolska\/","https:\/\/www.linkedin.com\/company\/payback-poland\/","https:\/\/www.youtube.com\/c\/PAYBACK_tu_sie_nagradza"]},{"@type":"Person","@id":"https:\/\/kariera.payback.pl\/en\/#\/schema\/person\/8f8bc0101d69a8660d844e98ab164e9f","name":"ilonajablonska","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/523db030a76f9dca3920d4d57fe9d6113cf048f332535514c4d1a0b4136df6d1?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/523db030a76f9dca3920d4d57fe9d6113cf048f332535514c4d1a0b4136df6d1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/523db030a76f9dca3920d4d57fe9d6113cf048f332535514c4d1a0b4136df6d1?s=96&d=mm&r=g","caption":"ilonajablonska"}}]}},"_links":{"self":[{"href":"https:\/\/kariera.payback.pl\/en\/wp-json\/wp\/v2\/posts\/7682","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kariera.payback.pl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kariera.payback.pl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kariera.payback.pl\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/kariera.payback.pl\/en\/wp-json\/wp\/v2\/comments?post=7682"}],"version-history":[{"count":2,"href":"https:\/\/kariera.payback.pl\/en\/wp-json\/wp\/v2\/posts\/7682\/revisions"}],"predecessor-version":[{"id":7684,"href":"https:\/\/kariera.payback.pl\/en\/wp-json\/wp\/v2\/posts\/7682\/revisions\/7684"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kariera.payback.pl\/en\/wp-json\/wp\/v2\/media\/7678"}],"wp:attachment":[{"href":"https:\/\/kariera.payback.pl\/en\/wp-json\/wp\/v2\/media?parent=7682"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kariera.payback.pl\/en\/wp-json\/wp\/v2\/categories?post=7682"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kariera.payback.pl\/en\/wp-json\/wp\/v2\/tags?post=7682"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}